Our Story
During the pandemic, a mother in her 60s and her daughter in her late 20s faced an unimaginable loss—their beloved husband and father. Amid their grief, they realized how hard-hit their community had been. The mother, determined to help others, encouraged her daughter to start a business that could provide jobs. Fueled by her love for her mother, the daughter accepted the challenge, and together, they launched Ahaira.
Ahaira started small, but quickly became a source of livelihood for locals. As the world began to recover, the mother and daughter knew their work wasn’t done. A solo trip led the daughter to realize that Ahaira had reignited her mother’s passion, and they decided to take it to the next level.
Now, Ahaira is more than just a clothing brand. It’s a movement. They work with artists and local women, training housewives in tailoring, creating upcycled products, and collaborating to design pieces that blend modern street style with the timeless Ikat patterns of Telangana.
What began as a way to support their community during the pandemic has become a brand focused on empowerment, creativity, and sustainability. Ahaira is a mother-daughter-led brand that proves women can rebuild, reimagine, and create something powerful together. Welcome to Ahaira—where tradition meets innovation, and fashion sparks change.
Our Mission
At AHAIRA, we emerged during the adversity of the COVID-19 pandemic with a dual purpose: to uplift local artisans and foster sustainable livelihoods. Our mission is twofold: to curate chic and contemporary clothing that harmoniously blends tradition with modernity, and to give back to the community that has nurtured us. Rooted in our commitment to empower and support local artists of all forms, be it dance, fashion, music, or beyond, we strive to create a platform where creativity thrives and communities flourish. We are dedicated to educating underprivileged children and supporting their right to education, ensuring that every child has the opportunity to learn and grow, a cause we believe in wholeheartedly.
Our Vision
Our vision at AHAIRA is to revolutionize contemporary street style fashion by infusing it with the rich heritage of traditional fabrics. We aim to redefine the perception of traditional textiles, making them appealing to a younger audience while championing the ethos of supporting and promoting local artisans over fast fashion brands. Through our unique creations, we seek to inspire a cultural shift towards sustainable fashion choices, where every garment tells a story of craftsmanship, community, and conscious consumption. Our brand envisions a world where tradition meets modernity seamlessly, and where the beauty of heritage crafts thrives in harmony with the demands of contemporary fashion.
Founder
Co-Founder
The Founder
Meet Our Inspiring Founder:
Say hello to the powerhouse behind AHAIRA! By day, she’s rocking the corporate world, but by night (and every other moment), she’s a passionate fashion entrepreneur. With a heart full of passion and a deep love for her community, she’s always on the go.
She’s no stranger to defying expectations. When her parents hoped for an engineer, she followed her heart to fashion school, balancing engineering classes during the day and fashion studies at night. Today, she’s still rocking both worlds, blending IT expertise with her love for fashion 24/7.
Join us in celebrating her unstoppable spirit and incredible dedication as she continues to inspire us all. She’s proof that with passion and perseverance, anything is possible!
Co-founder
Meet our MOM-founder, Uma—a truly inspiring, uber-cool mother who has triumphed through immense challenges. From completing her MBA when her children were teenagers to securing a government job, she’s always pushed herself beyond limits. After retiring in her 60s, she faced serious health issues, including COVID, a heart attack, and cancer. But instead of letting these setbacks define her, she found new life and passion in Ahaira.
Now, she spends her days nurturing her team, cooking for them, and managing production with care and dedication. She handles everything from orders to inventory, ensuring that the brand runs smoothly. Uma’s unwavering commitment inspires many women in the community, showing that life after retirement can be just as vibrant and fulfilling. Her passion for creativity has led her to design upcycled products, soon to be launched on the website.
More than just a mother and daughter, Uma and her daughter are best friends. Seeing Uma’s dedication to Ahaira, her daughter knew she had found the perfect co-founder. Together, they are building a brand that empowers women, strengthens their community, and inspires others to live authentically and passionately, no matter the stage of life.
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